When planning a golf outing, many event planners make mistakes that have a negative impact on the success on the outings. Here are some of the errors that the planner should avoid making.
Reasons for attending the event
People attend golf outing for many other reasons other than playing golf at the outing. The reason that you give for organizing the event should be logical, and this will vary according to the target audience. For example, if its objective is fundraising then it is critical that the benefits are relevant to the target audience.
Continuing with tradition
No one would want to attend a golf outing that is same as the previous one. They will always look forward to something new in the next event. Therefore, add something to the game played, prizes awarded and the celebrities who attended the last event.
Choosing the wrong date for the event
There are only 52 weeks a year, and this number is small compared to the number of activities that we humans want to hold in a year. The success of an outing will depend on the ability of the planning committee choosing a date that is convenient to the target audience. You should take into consideration even small events because they can cause a good number of people to miss your event.
Choosing the target audience
A critical step to having a successful event is making a correct choice of the target audience. Of course, many people will attend the outing apart from the target audience. For example, someone can tag their friends along. When choosing the audience, you should be sure that they support the objectives of their event. For example, you cannot invite atheists to an event with religious goals. The attendance may not go down to zero however it will be low.
You can get everything right including choosing the appropriate date, target audience, and objectives for the event. However, if you do not communicate effectively to the target audience then still you have not left the path to failure. Effective communication primarily involves using the correct medium and constructing an enticing message. For example, currently many people are social media users, and they like partying. Hence you can rely on social media to get through to them. Also, remember to tell them that golf outing will not be just fun, it will be just more than a party!
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